Dr. Corey is one of the busiest breast reconstructive surgeons in the country, an Allergan advisory board member, and — starting August 1 — the new owner of Summit Plastic Surgery. This is the marketing system built to match.
A Note from Andrew
You said something that stuck with me: "I sell pretty, and if the website doesn't look pretty, if the social media doesn't look pretty, it's not on brand." That's not a marketing observation. That's a product designer talking. And it's exactly right. The brand has to earn the trust that your hands have already built, before the patient ever walks through the door.
What you've built over the last four years, the 6,000 before-and-afters, the Allergan advisory board seat, the fellowship training under two of the top surgeons in the country, that's not just credentials to put on a bio page. That's a story that should be doing aggressive acquisition work for you every single day. Right now, it's not. The marketing infrastructure hasn't kept pace with the clinical output, and that gap is the entire reason we're talking. Here's what I see clearly: Fort Wayne has a gap. The market is filling fast with med spa operations running under the supervision of doctors who have nothing to do with aesthetics. A gastroenterologist as medical director isn't a credential. It's a liability waiting to happen. You've spent twelve years becoming one of the most qualified aesthetic surgeons in the country. The patients in this market deserve to know the difference. We're going to make sure they do.
August 1 is fixed. The brands that move with intent when the window is open are the ones that define the category. I want to be your marketing department, not a vendor sending a report at the end of the month, but your team. We build the brand, run the ads, direct the content, and help you own this launch. Let's make it count.
Current State
Summit Plastic Surgery is the oldest incorporated plastic surgery practice in Indiana. Dr. Corey brings world-class surgical training, an Allergan advisory board seat, and 6,000 documented before-and-afters. The clinical foundation is extraordinary. What hasn't kept pace is the marketing system — and with an August 1 launch and a market getting noisier by the month, there's no longer any reason to wait.
Indiana's oldest incorporated plastic surgery practice. Forty-plus years of brand equity in Fort Wayne. A foundation most practices spend decades trying to build.
6,000 before-and-after photos already documented. The most powerful conversion asset in aesthetic surgery already exists. It just hasn't been deployed at scale.
Allergan advisory board + elite fellowship training. Credentials at this level justify premium positioning, premium pricing, and a category-defining brand narrative.
Fort Wayne's aesthetics market is accelerating. Nurse-led and NP-staffed operations are multiplying. No dominant physician-led brand is educating patients on the difference — yet.
Zero active paid media presence. CaloAesthetics — the benchmark — is running 48 active Google and social ads right now. Every patient searching for these procedures is being captured by someone else.
The Gaps
Everything downstream — the ads, the content, the landing pages, the patient experience — only works if the brand is unified and intentional. Rebranding after launch is infinitely harder.
Patients in Fort Wayne are searching for these procedures today. They're booking consultations somewhere. Google, Meta, and TikTok need to be live and optimized before August 1.
6,000 photos sitting in a folder is not a marketing strategy. That library needs to become a systematic content machine — organized, shot-for-platform, and deployed with intention.
One agency for content, another for ads, another for email — that's how practices end up with three invoices and no coherent strategy. Summit needs a single team that ties every dollar to patient acquisition.
The Approach
Four integrated pillars. One team. Every piece of the system connected — so the brand you build, the ads you run, and the content you post are all telling the same story at the same time.
The identity, voice, and visual system that makes every other piece of the machine work.
Sam said it himself — he sells pretty. The brand identity isn't a logo exercise. It's the standard that every patient touchpoint gets held to, from the Instagram grid to the gift bag that leaves with a new consultation. Get this right first, and everything downstream works. Get it wrong, and you're rebuilding it in six months.
Google, Meta, and TikTok running in coordination — capturing high-intent patients at every stage of their decision.
The competitive gap right now: CaloAesthetics is actively running 48 Google and social ads. Summit has zero. Every day without a paid media presence is a consultation that goes somewhere else. We fix this before August 1 — and we build it to scale as the practice grows.
Empowering the in-house team to create great content — with the strategy, briefs, and direction to make it land.
The in-house team is closest to the results. The model that works is giving them a system that makes great content easy to produce — not replacing the authentic voice of the practice. We provide the direction, the prompts, and the strategy. The team captures the raw material. We make it land.
August 1 is a once-in-a-career brand moment. We treat it like one.
The brands that get this right use the momentum of the opening to compress years of awareness-building into weeks. Fourth of July weekend — the week before the doors open — is a natural amplifier. Every follower gained before August 1 is a warm audience on day one. We build the campaign around it.
Execution
Three phases to launch, then a clear monthly rhythm. You are not managing us — you are approving direction and showing up to calls that are worth your time.
Brand identity, website design, and paid media architecture — before anything goes live.
Paid media launches. Social goes active. The market knows something is coming before the doors open.
The launch happens with warm audiences, live campaigns, and a brand that's ready for the market.
Ongoing Rhythm
The behind-the-scenes work that keeps the machine moving without requiring your attention.
A focused strategy call — data translated into plain decisions, not a dashboard dump.
A bigger-picture session with leadership — designed to keep the strategy ahead of the market.
Every creative decision, budget shift, and platform call is tied to a metric that matters to the practice. We optimize based on what the numbers say — not what feels right.
When something works, we scale it. When it doesn't, we cut it fast. In paid media, slow decisions are expensive decisions.
Every post, every ad, every testimonial video has a specific job to do in the patient acquisition funnel. We are not filling the calendar — we are engineering conversion.
We are not asking for a long-term commitment upfront. We're asking for the chance to prove the model. Scale follows results — and results follow fast.
"Cyclone didn't just manage our social media — they built the entire marketing engine. Five years in, every major revenue event we run is powered by the system they built. It just keeps scaling."
Three Rivers Dermatology is one of Fort Wayne's most established medical aesthetics practices — offering dermatology, skincare, injectables, and premium medical-grade products to a loyal patient base. Like most practices of their caliber, they had a strong clinical reputation but no systematic approach to digital marketing. Events and product launches were promoted ad-hoc. No paid media presence, no content calendar, and no clear mechanism for growing their audience or driving revenue at scale.
Cyclone became their marketing department. We built the full system from the ground up: paid social campaigns on Facebook and Instagram, an organic content strategy rooted in their product expertise and patient trust signals, email and SMS sequences built around their event calendar, and an ongoing creative engine that kept their brand presence fresh and conversion-focused. Every major practice event — product launches, seasonal promotions, patient appreciation days — was supported by a coordinated multi-channel push designed to drive attendance and revenue.
Year one produced a 14.7x return on investment and 8x revenue growth on promoted events, with nearly 100,000 people reached. By year five, the same system — continuously optimized — now drives $500,000+ in revenue per major event, reaches over one million people per campaign, and has built one of the most engaged email and SMS lists of any medical practice in the region. All on social. No traditional advertising. Just the right system, built right, compounding over time.
Partnership
Billed monthly. 3-month minimum, then month-to-month.
Your Team
This is who you get. Not an account coordinator passing messages — a full team with a Director-level lead for every function that matters to this practice.
August 1 is fixed. The market is moving. The playbook exists. The only question is whether Summit is running its own marketing system before the doors open — or catching up after.
andrew@cyclonesocial.com